Jennifer Reilly, Senior Brand Partner


“The Sales Training I have been a part of with Wet Cement is above and beyond what I expected! I have done many sales trainings during my 13-year career in Digital Ad Sales and NONE have taught me what I have learned from CEO, Jenn Willey. She has an extensive understanding, and great level of experience in the space, which provides a realistic approach to the business. There is no fluff, only guidance and coaching on proper techniques, winning strategies, dedicated help on skills to fine-tune and how to leverage your strengths. I have been personally challenged and see week over week growth in how I am applying her coaching and look forward to the results I will see this have on my career.”

Barry Frey, President & CEO


"Jennifer has helped us build and deploy a world-class Women's Empowerment program that has provided tremendous value and community for our 150 member companies around the world.  She helps us across so many areas--from creating insightful, engaging and inspiring in-person and virtual workshops to building content and communications plus helping lead the strategy.  We've enjoyed having Jenn as an extension of our team for the past 2 years and we look forward to continuing our impact together across the marketing and media world."

Karen Paff, Director Communications

Salix Pharmaceuticals

"Our company asked Jenn to host workshops at its annual women’s leadership network event.  I was blown away by the content, mainly because of the thought process behind it.  Jenn was engaging, interactive and educational in her presentation. Her topics were relevant and helpful to supporting advancement of the key leaders. That’s not just my feedback; some of that language is pulled directly from our post-event survey.  Jenn made a difference in our lives which is why I can’t speak highly enough of her."

Nicole Tucker, Manager Talent Acquisition


"Thank you for delivering such an impassioned presentation, Jennifer! It was a pleasure to be in the audience learning about various case studies and personal stories focused on elevating inclusion in the workforce."

Debbie Drutz, Board Member


“Jennifer has been instrumental in creating an inclusive community where all voices are heard and encouraged. She’s taken the females in our industry and has provided tools and support to educate, empower and foster critical dialogue that will create the female leaders of tomorrow."

Patricia Golas, R&D Leader

Johnson & Johnson

"The Women’s Leadership & Inclusion group at the Johnson & Johnson Consumer site in Skillman, NJ was fortunate to host Jennifer Willey as part of our week-long celebration of International Women’s Day 2019. Jenn and I worked together closely in the weeks leading up to the event to learn what specific areas the women of the Skillman community needed to focus on the most. Jenn identified two key areas: executive presence and self-advocacy. Based on this feedback, Jenn started the day with an engaging and insightful keynote on Confident Communications, and followed this with a deep-dive workshop on Self-Advocacy. I was impressed at how Jenn structured this event to meet the key action standards, which were to be both inspirational and highly actionable. All participants walked away from the half-day immersive event with several clear and tangible strategies for communicating more confidently, strategically building our Personal Board of Directors, tackling Imposter Syndrome, and effectively advocating for ourselves. Working with Jenn has been a pleasure, and I am looking forward to future engagements with her Wet Cement team!"

Maia Cody, Global Customer Operations

Ocean Spray

"[Jennifer Willey] is a gifted presenter and a powerful role model for all professional women."

Winona White, VP Human Resources

Kamehameha Schools, Hawaii

“It was totally worth the time and expense to fly here to Florida from Oahu just to participate in the Wet Cement workshop.  I love the Hero’s Journey as a model and approach to storytelling. I’ve been looking for an approach for many years to use and mentor in my leadership team. Jennifer Willey was a masterful and inspirational facilitator of this workshop."

Jack Barrette, CEO

WEGO Health

"The WEGO Health team is still raving about your half-day kickoff session with us. Thanks for taking the time to understand our needs and to make your training the most impactful we've ever had at an all-hands meeting; our team now has a shared language and strategic, customer-centric approach that is changing how we work with our clients and agencies. Our initial workshop was so valuable that my sales and account teams found budget to have Wet Cement continue working as an extension to the WEGO Health team, providing ongoing sales and communications strategy and coaching to all of our customer-facing teams. What they appreciate most is that every session is customized and designed based on our team and business needs--this is definitely not like a boiler-plate training program.”

Marisa Russell, Head of Field Sales


"Wet Cement is a powerhouse of knowledge, support and motivation.  After spending just one day with Jenn, my team and I felt empowered to drive our own path forward, channeling our appreciation for one another and ourselves into an asset for the business.  I can't wait to have Jenn come back and meet with the larger team.  Her impact is felt immediately."

Joshua Palau, VP Digital Strategy and Platforms

Bayer Consumer Health

"I had the good fortune of attending a Wet Cement presentation on Gender Equity. What I loved about it was that she shared research that helped highlight some of the barriers that hold women back, and how we as managers can address sensitive topics like communication styles or how to build confidence. It wasn’t just a presentation--it incorporated easy-to-apply exercises and sparked conversations on how to tackle tough issues.  The information was shared in a fun, engaging way, and it never felt like we were being preached at.  Rather, this new understanding could help each one of us accelerate our own growth as well as the women we work with.  I would highly recommend Wet Cement’s programs—it will change the mindsets, actions and culture of your teams."

Maureen Byrne, EVP and General Manager

Evoke KYNE

"Jenn has made a big impact on our work at KYNE. Her training sessions with me and my colleagues in advance of big presentations have been instrumental in helping us to focus our ideas, sync-up as a team and increase our presentation effectiveness, clarity and persuasiveness! Thank you Jenn for these collaborative, fun and powerful sessions – looking forward to more in the year ahead!"

Christine Mari Hori, Marketing Manager

iMedia Summit Japan (Comexposium)

"Jenn's presentation was compelling and an eye-opener for our summit audience.  Gender equity is an important theme for Japan but it's penetration into the working force will still take time. With astonishing data and a great presentation style, we are delighted that Jenn was able to join us."

Manya Dotson, CEO

M*Power International

"I had the privilege of working with Wet Cement at a women’s purpose retreat, and all I can say is WOW! Jennifer is a top-notch speaker—polished, engaging and so much fun. She took our group through a set of activities that created a practical roadmap for fearlessness. I feel really excited about the future of my transitioning business. If you get a chance to work with Jennifer DO IT.  She’s a powerhouse and worth every dime!"

Gina D'Andrea, SVP Sales

What To Expect

"We’re still coming off of the high of what was an amazing session. You delivered exactly what we needed and we couldn’t be happier."

Amy Summers, Leader of Raising HOPE

Raising HOPE, United Way of Ulster County

"What a pleasure it was to host Jennifer Willey’s Impostor Syndrome Workshop for our Raising HOPE Mentees & Mentors. The theme of self doubt or fear of failure despite being competent and talented in their field of expertise is a challenge that can interfere with success when left unchecked.  Jennifer offered tangible ways to identify these triggers and how to best deflate your inner defeatist and replace that voice with a more supportive narrative. Our program participants were able to reflect and were engaged by the topic and Jenn’s enthusiastic style of facilitation. I recommend this workshop.”

Laurel Netolicky, VP Business Development

WEGO Health

"Jenn’s mentoring and strategic approach to client services and business development has been instrumental to improving the effectiveness of our organization.  Both our sales team and client services team are taking a well thought out, strategic approach to every proposal, report, kick-off deck and really any presentation that’s being presented to our clients.  Additionally, she has shifted the focus of our teams to think big picture, how can we help solve our client’s challenges and weave into their overall consumer plan.  This approach is proving to strengthen our client relationships and trust as well as result in larger contracts."

Jeff Muench, Senior Director for Mergers & Acquisitions Integration Acceleration


"Jenn was a tremendous strategic partner to the Walmart healthcare marketing team.  She and her team aggressively engaged as true strategic partners becoming an extension of our team.  Jenn employed her results-oriented, dynamic & collaborative style to engage all participants as full contributors and develop exciting win-win-win-win ideas (good for customers, Walmart, vendor partners & WebMD).  She brought innovative solutions only after fully understanding our needs and challenges. Jenn analyzed and communicated complex concepts, implications, and strategic solutions aligned with our strategy for effective and efficient plans. I most appreciated Jenn’s innovative ability.  She creatively and passionately answered the challenge to push the envelope driving our business while deepening customer relationships in new ways.  I look forward to our next opportunity to collaborate."

Deb Taylor, CEO

Reimagine Aging Institute, Senior Community Services

"Jennifer was a fantastic keynote for our Reimagine Aging Conference this fall and framed our theme of Technology for Independent Living perfectly. She brought forward evidence from research and market trends, and insights from the cutting edge, about aging and the broad range of technologies that support older adults. Jennifer connected with our audience through her storytelling. We received countless compliments about her presentation from attendees and other presenters. Most importantly, she had our attendees reimagining aging!"

Brian Owens, Vice President

Kantar Retail

“Jenn embodies professionalism, partnership and class in every way. I was privileged to work with her in the Kantar Retail Health & Wellness Sharegroup with clients such as J&J, Pepsi-co, Pharmavite and Kantar Health. Her ability to articulate the patient-to-shopper connected journey and provide actionable insights made her invaluable to the sharegroup. Jenn is also an amazing public speaker, who has spoken at many industry events, including Kantar Retail's Drug Channel Workshop in May 2016. Lastly, Jenn is simply a good person which is rare to find in today's corporate America. She is "people first" and always makes herself available to rising women who are seeking mentorship.”

Darren Singer, SVP Retail Health and Wellness


"As someone who has worked with you, I have come to admire your keen intellect, drive for excellence, above-plan results, collaboration, authenticity, and kindness. These and your great business acumen and customer/patient first mindset, will assure success. You have made an indelible mark on my life and business." 

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NAICS codes: 611430, 541612, 541611, 611699