ABOUT
Jennifer Willey
Founder & CEO, Wet Cement
Jennifer Willey is dedicated to building fearless, future-ready teams that drive innovation and growth. She's empowered thousands of professionals worldwide by leading keynotes, workshops, and leadership programs.
Jenn understands what drives outcomes, as she's been responsible for business growth in organizations large and small. Her career spans over two decades as a growth strategist and sales executive at Yahoo, AOL, pwc, WebMD, Sharecare, and The Trade Desk. Before transitioning to corporate leadership, Jennifer was an award-winning journalist, serving as a TV news anchor and reporter, where she mastered storytelling, presence, and audience engagement.
Since launching Wet Cement in 2017, she's helped hundreds of teams and leaders develop the skills and mindset to achieve their potential. Her book, Fearless in 5: Confidence, Communication, Connection, Control and Courage, is a guide to help professionals get ahead, while building momentum, resilience, and lasting impact at every stage of their career.
Jennifer is a Certified Speaking Professional (CSP) with the National Speakers Association, an International Women’s Day recommended speaker, and a Speakers Associates: Preferred Bureau Partner. Jennifer was named Captivate’s global "Driver of Diversity" and honored as a "Woman of Achievement" by the Princeton Mercer Regional Chamber of Commerce.
Jenn founded and leads the Alliance for Science (DA4S) Supplier Partnerships for Relationships and Learning Initiative (SPIRAL). Additionally, She's an Advisor for Comexposium Japan, the Head of the DPAA's Women’s Empowerment Initiative (WE.DOOH), and serves on the Executive Women of New Jersey's Leadership Council.. She is part of the WBEC-Metro NY/DMV SAGE Program faculty and a Luminary facilitator.
Jennifer’s influence extends to programs like the Empower and Elevate Training Academy for ethnic-minority-owned businesses in Europe and the UK (delivered in partnership with ESDP and MSDUK). She is a frequent speaker at the Society for Human Resource Management (SHRM) conferences, the NJ Conference for Women, and Women's Business Enterprise National Council (WBENC).
Jennifer has a B.S. in Communications from Cornell University and a Diversity & Inclusion Certification from eCornell. She's a proud Mom to Tyler and Carter, and lives in New Jersey with her husband, John (her videographer at her first on-air job!) and cavapoo, Snowball.
Our Why
We believe everyone can “make their mark” in a way that is personally meaningful yet broadly beneficial. Our purpose is to empower people, teams, and organizations to "fear less" so that together we can achieve our potential and build a more inclusive world.
We can all grow into the “best version” of ourselves—one that is fulfilled, limitless, and authentic. We aim to shape a productive world community of individuals who recognize their inherent self-worth and champion each other.
Add Different Perspectives to
Your Organization's Efforts
Wet Cement is certified as a Woman-Owned Small Business and Disability-Owned Business Enterprise.
We recognize the commitment to supplier diversity and economic inclusion that leading organizations embrace.
We hope you recognize the agility, innovation and unmatched customer service small businesses bring to you!
Economic Inclusion
We believe in giving all suppliers an equal opportunity to do business with us. Inclusion is one of our core values, so it's reflected in our procurement process.
We evaluate qualified suppliers for competitive pricing, quality offerings, and reputation. We monitor our annual spending with small, disruptive and diverse vendors. If you have a product or service of interest, complete this Vendor Profile Form and we will contact you if we believe there is a fit with your services.