What We Do
Wet Cement offers a full suite of speaking, training, coaching and consulting services designed to help you and your team meet your goals, realize growth and achieve your potential.
How We Do It
We deliver value through data-driven insights and 1:1 personalized work that transforms behaviors and drives positive change. We help you evict your impostor, own your voice and realize your professional and personal dreams. Our flexible training options include live, in-person and online/virtual offerings for distributed teams and remote employees.
Why We Do It
At Wet Cement, we believe in leaving a positive impact on the world so everyone can “make their mark” in a way that is personally meaningful yet broadly beneficial. Thus, our purpose is to empower people, teams and organizations to be fearless at work and in life so together we can achieve our potential and make a difference.
What does it mean to make a difference? As human beings, we all have the ability to develop and grow into the “best version” of ourselves—the version that is fulfilled, limitless, authentic, focused. While our own “best versions” may be unique, our personal value multiplies when we invest in one other. And that supports our vision of shaping a productive world community of individuals who recognize their inherent self-worth and champion equality for all.
We are making progress, but there is more work to do together. Please join our mission to enhance culture, collaboration and personal development for the greater good.
Who We Are
Wet Cement Founder and CEO
Motivational Keynote Speaker. Purpose-Driven Leadership Trainer. Confident Communications Coach.
Inclusive Culture Consultant.
Jennifer Willey is the Founder and CEO of Wet Cement. Launched in 2017, Wet Cement offers training, coaching, speaking and consulting services to help companies retain and develop talent, create inclusive cultures of collaboration and accelerate growth. The company’s proprietary content and learning approach is delivered via keynotes, interactive workshops, and online through live or recorded webinars and personalized 1:1 coaching that cost-effectively supports distributed teams.
Jennifer is a sought-after global Speaker, Host and Content Creator. She is the creator of multiple training programs, including the Fearless in 5 career-enhancing video series, “Pitch to Win” and “Confident Communicator” courses that develop powerful public speakers who win business and change behaviors; and Career Excel, the affordable and accessible Women’s Leadership Online Learning Program.
Jennifer is currently “The Confident Communicator” Contributor for The Glu, a leading women’s media platform in the U.S. She is serving as the first Innovation Advisor to Comexposium Asia and will co-host ad:tech Tokyo in November 2019 for 15,000 attendees. Jennifer is also the Gender Equality Advisor to the Digital Place-Based Ad Association (DPAA) and co-creator of their Women’s Leadership Initiative, WE.DOOH. In addition, she recently earned her Diversity & Inclusion Certification from Cornell University.
Before launching Wet Cement, Jennifer spent 20+ years building teams, strategy and global partnerships in senior leadership positions at companies including WebMD, Yahoo!, Verizon Media (formerly AOL/Huffington Post) and others. Jennifer’s industry knowledge enables her to provide a unique perspective on how to diplomatically navigate, lead and grow in innovative, evolving and highly-regulated environments. Her expertise in Health Marketing, Media and Communications allows her to combine data and trends to change behavior. Earlier in her career, Jennifer was a Television Anchor and Reporter for ABC and CBS affiliates, where she covered local and national news stories and honed her media and public speaking skills. Jennifer is currently a member of the National Speakers Association, New York and National Chapters.
Jennifer is committed to the advancement of women at work. She built Wet Cement’s gender equality practice, “Advance Women at WorkTM,” which focuses on designing and deploying empowerment programs for women and ‘modern leadership’ training for men and executives. Her volunteer efforts are aligned to this mission—she’s a founding member of the Enrichment Committee of “Impact 100 Jersey Coast,” a philanthropic organization for women and an advisor to the non-profit “Working for Women.” She has served as an expert sales and communications trainer and Mentor for UBS’ non-profit “Project Entrepreneur,” (an intensive program for Female Founders), and is an Executive Mentor for female leaders in technology and healthcare via “CSweetener.” Jennifer was the founding chairperson of the WebMD Women's Leadership Network, a founding member of the AOL Women’s Network, and served on the Board of the Alliance for Women in Media.
Jennifer earned her B.S. in Communications from Cornell University where she was the Director of the on-campus fitness program and an Instructor. She lives in New Jersey with her husband John and is the proud Mom of two sons.
Head of Strategy
C-Level Marketing Executive. Brand Development Leader. Strategist. Writer. Project Manager.
Liz is a seasoned marketing professional with more than 20 years of experience building brands, leading cross-functional teams, driving strategy and crafting integrated marketing plans for consumer product launches. Liz is passionate about purpose-driven branding and communications and excels at articulating brand messaging to build emotional connections with a target audience.
She started her career in account management at a boutique ad agency where she managed a range of client relationships and marketing campaigns across tech, communications and health care sectors. Liz then transitioned client side to join brand teams at The North Face and Topps before being promoted into executive roles within the interactive entertainment industry. Having launched several multi-million unit selling products for publishers 989 Studios and Acclaim, she most recently served as Senior Vice President of Marketing at Majesco Entertainment where she helped build the Zumba Fitness and Cooking Mama video game brands into $450mm retail businesses.
Liz now leverages her professional experience as part of the core Wet Cement team, driving strategy and marketing along with involvement in key company projects. Liz co-developed the "What's Your PQ" Purpose-Driven Branding Keynote and Training based on extensive research and expertise, developed the communications strategy and branding for the Career Excel program, and was the Book Coach and Editor for Hira Ali’s new book, "Her Way to the Top." Liz lives in New Jersey with her husband, daughter and son.
Executive Assistant. Client Service Leader. Director of Fun.
Behind every squad of fearless women on the front lines is one who stands taller, fiercer, than all the rest. She is an unapologetic taskmaster. She is an unparalleled problem-solver. She is a resourceful Calendar Queen, ruling Nimble and Quickbooks with such ease and grace that others are awestruck by her efficiency. She is Marijo Burns.
Marijo’s big personality and fabulous sense of humor complement her 20 years of administrative expertise supporting C-suite executives. There are simply not enough verbs to describe everything she does, but the shortlist includes: scheduling, organizing, preparing, planning, maintaining, overseeing, posting, processing, disbursing, reconciling, following up and chasing down, reaching out and digging in.
This is Marijo’s favorite quote: “She stood in the storm and when the wind did not blow her way...she adjusted her sails." Marijo is this same kind of woman—tenacious, bold and empowered. She is the "Cement" in the Wet Cement team and we couldn't do what we do without her.
Marijo lives in New Jersey with her four kids, three dogs and one husband.
Europe & Asia Team Lead
Leadership Trainer. Executive Career Coach. Motivational Speaker. Author. Licensed Neuro Linguistic Programming (NLP) Practitioner.
Over the past decade, Hira has coached hundreds of people across industries, professions and ethnicities. She is an accredited member of the International Coach Federation and Association for Neuro Linguistic Programming. Her widely acclaimed leadership and coaching articles have been featured in leading outlets including: The International Coach Federation, The Huffington Post, Thrive Global, Ellevate Network and many more. Hira’s career development podcast, 8 Minutes of Learning With Hira Ali, was recognized by the Huff Post as one of the top 100 rising podcasts with guests.
Hira is also a registered coach and mentor at various London organizations including the National Heath Trust Mentor2mentees and The Cherie Blair Foundation. She has been nominated for two prestigious UK awards: the WATC Rising Star Entrepreneur Award and the Lift Effect 100 Extraordinary Women Star Award. Hira is extremely passionate about empowering and coaching high-performing career women. In her new book, Her Way to the Top: The Glass Ceiling is Thicker Than It Looks, she highlights the career challenges women face globally and the cultural implications of the latter. Those concepts and the strategies to overcome them are also reviewed in Career Excel--her new online women’s leadership program created in partnership with Wet Cement’s CEO Jennifer Willey. Hira lives in London with her husband and son.
Media Strategist. Business Development Lead. Integrated Marketing Architect. Presentation Expert.
Nearly 20 years leading teams, business development and strategy allow Debrianna to help companies ‘make their mark’ in today’s competitive landscape. Her wealth of experience developing innovative marketing programs, crafting powerful pitches and designing creative media plans has helped her clients distinguish their brands in exciting new ways. Her RFIs break from the pack; her pitches inspire potential clients to hear more; and her forward-thinking marketing strategies integrate digital media, creative and technology into winning solutions for her clients.
Debrianna’s career spans leading advertising agencies across the U.S. She started at Ogilvy in New York and eventually shifted her focus to digital marketing. She has led media teams big and small, owned marquis client relationships, and managed P&Ls for companies such as Razorfish Health, Razorfish (West), Rauxa and yMarketing. Known for her mentoring expertise, Debrianna’s experience as a former journalist is evident in her organic storytelling ability that includes a keen attention to detail.
Debrianna has lived all over the US, but now is lucky enough to call Southern California her home.