NAICS codes: 611430, 541612, 541611, 611699


Wet Cement Partners with Non-Profit Working for Women to Help Raising HOPE Members Achieve Their Potential

In the spirit of women helping women during this season of gratitude, three NY/NJ Metro organizations are joining forces for good. Wet Cement and Working for Women are teaming up to help women who have previously been in the criminal justice or social service system gain the skills they need to achieve economic independence. The partnership kicks off with a workshop for Raising HOPE entitled Understanding and Overcoming Imposter Syndrome on November 13, 2019 in Kingston, NY. 

The Glu Feature I Building A Culture of Care: Promoting Empathy in the Workplace

Wet Cement CEO Jennifer Willey is the featured "Confident Communicator" contributor for The Glu. In her newest article, she details how companies and individuals can build a business culture everyone wants to be part of and no one wants to leave. 

Jennifer Willey Featured in Refinery29's Women Helping Women Article

Wet Cement's CEO Jennifer Willey shares her perspective on how women can make connections and "find comfort in knowing they are not alone." 

Jenn Willey Drops by PIX 11 Morning News for Some "Girl Talk"

Wet Cement CEO, Jennifer Willey, sits down with PIX 11 News anchor Katie Corrado to discuss what YOU can do to advocate for yourself as you kickoff Q4.  

Wet Cement is Working for Women

As a member of the non-profit Working for Women, Wet Cement commits both profits and time to help the female empowering organizations the group supports. Working for Women recently featured Wet Cement's Jenn Willey in their member spotlight. 

The Glu Feature I How to Pursue A More Flexible Working Arrangement

Wet Cement CEO Jennifer Willey is the featured "Confident Communicator" contributor for The Glu. In September's article, she details how to pursue a more flexible working arrangement that works for you. 

DPAA Empowering Females in Out of Home Association

WE.DOOH is a DPAA powered Initiative in partnership with Wet Cement's Advance Women at Work, that unites the women working across the Digital Out-of-Home ecosystem.  WE.DOOH Director Jennifer Willey spoke at the recent networking event.

The Glu Feature I Loud and Proud: Taking Pride in Self-Promotion

Wet Cement CEO and Founder Jennifer Willey is the featured "Confident Communicator" contributor for The Glu. Learn how to speak up and be an advocate for yourself in her latest article.

The Glu Feature I Structuring Your Week to Stay on Mission

Wet Cement CEO and Founder Jennifer Willey is the featured "Confident Communicator" contributor for The Glu.  She shares tips to stay on mission each week in her recent feature. 

The Glu Feature I Play Like A Kid To Play Big In Your Career

Wet Cement CEO and Founder Jennifer Willey is the featured "Confident Communicator" contributor for The Glu. In her July feature she explores how a playful approach can help you get ahead in your career.

Career Fulfillment is Now One Click Away

Wet Cement is proud to announce the launch of Career Excel--the Premier Online Leadership Training Program for Women.

The Glu Feature | Your Inner Innovation Lab

Wet Cement CEO and Founder Jennifer Willey is the featured "Confident Communicator" contributor for The Glu, and shares how you can Unleash Your Creativity Through Meditation in their May feature. 

Bare It All | Bare Necessities + Walmart e-Commerce Blog

​Wet Cement CEO and Founder Jennifer Willey is featured in this "Bare It All" blog on "The Truth About Impostor Syndrome." Highlights from her International Women's Day Event for Walmart in 2019 are shared along with additional tips about how you can identify and overcome Impostor Syndrome. 

National Speaker's Association "Excellence Personified" Podcast | Featured Guest

Wet Cement CEO Jennifer Willey is the featured guest on "Excellence Personified," to share her story and her mission to promote Gender Equality across the globe.  Listen now to learn about her story and approach.

The Glu Feature | Ready to Make Career Moves? Check Your Confidence First.

Wet Cement CEO and Founder Jennifer Willey is the featured "Confident Communicator" contributor for The Glu, and shares how you can build your "Confidence Catalogue" to show yourself some 'self-love' in their April feature. 

DPAA Announces Creation of WE.DOOH™ Initiative, Women’s Leadership and Empowerment Program for Digital Out-of-Home Industry

Global Program Offers Personal Development, Executive Training, Networking and Other Support Activities


NEW YORK, Oct. 30, 2018- In his opening remarks at his organization’s annual Video Everywhere Summit, DPAA President & CEO Barry Frey announced today the creation of an initiative designed to aid and empower women in the digital out-of-home (DOOH) industry.

Called WE.DOOH™ (Women’s Empowerment for the Digital Out-Of-Home Industry), the initiative will provide a wide range of activities, including personal development programs, educational webinars, networking events and other support services.

Frey said, “In recent years DPAA membership has grown from 28 companies to more than 130, and our entire industry has grown rapidly as well. With growth and influence comes responsibility. It is incumbent upon all of us to ensure that women are given equal opportunity to advance and lead, especially in light of the many executive positions that will emerge as a result of our industry’s ascendance. WE.DOOH’s goals are to drive personal development, career growth, bonding and executive training, thereby empowering women in the digital out-of-home industry. This is an exciting and extremely important initiative for all of us.”

WE.DOOH (, run by DPAA, has retained Jennifer Willey, global gender equality expert and CEO/Founder of Advance Women at Work, a division of Wet Cement, to consult on the program.

First 'Modern Marketing to Today's Woman Session' at AdTech Tokyo 2018, Led by Wet Cement, Featuring Sanrio and Presented by KPI Solutions

Jennifer Willey of Wet Cement to discuss how to become a modern marketer for today's woman

NEW YORK, Oct. 2, 2018 /PRNewswire/ -- KPI Solutions (, an ad technology company that provides digital media solutions, today announced Jennifer Willey, Global Gender Equality Expert, CEO and Founder of Wet Cement (, will lead the company's session at AdTech Tokyo (, a premier global marketing conference. Taking place October 4-5, 2018, Willey will discuss how companies can fuel innovation and growth by becoming a modern marketer for today's woman. In addition to the session, Willey will deliver a keynote address on AdTech Tokyo's mainstage (, where she will highlight the importance of achieving gender equality in business to positively impact the bottom line.

Entitled Modern Marketing for Today's Woman (, Willey will explore global trends related to women today and provide attendees with solutions to consider to better engage and empower female consumers. While women hold more buying power than ever before, recent studies show 9 out of 10 believe marketers do not understand them. Willey will share lessons learned and recommendations to encourage business leaders to use data to market smarter to today's modern woman.

The Modern Guide To Equality: Interview with Expert Jennifer Willey

The Modern Guide to Equality gives you the tools you need to create a more equal company and, ultimately, make workplace equality a reality worldwide.  Wet Cement Founder and CEO, Jennifer Willey, is featured as an Expert and Collaborator for the 2018 report from The Female Quotient.  Her expert interview focuses on Wet Cement's proprietary insights and approach to achieve Gender Equality. 

Chicago Tribune: Women-only Space Gives Senior-Level Men Their Moment Post-#MeToo

"...InvolveHim invites senior-level men — only men — to hear and discuss ways they can empower and support women at work and, ideally, improve their individual company’s culture and bottom line.

“Our programming and memberships are focused on women, but we’ve always been inclusive of men for our events,” Driskill said. “We’ve had a ton of events where men come in and say, ‘I love this space. I love what you’re doing. I want to be involved.’”

Tuesday’s workshop is their moment, Driskill said. It will be run by Jennifer Willey, founder of Wet Cement, a New York-based corporate coaching firm. Willey founded WebMD’s women’s leadership network and runs gender equity programs at Wet Cement.

This 5-Step Plan Can Help Female Founders Build Their Confidence

Wet Cement surveyed dozens of male executives, and learned that 4 out of 5 say that when it comes to skills women can control, it's their lack of confidence that is holding them back from climbing the corporate ladder.  Jenn Willey, Founder and CEO of Wet Cement, shares her proprietary 5-step plan for how women can bridge this gap and boost their self-confidence. 

3 Resolutions for Female Founders to Succeed in the New Year | Rent the Runway

It’s a brand new year, and naturally, you’ve probably come up with a few New Year’s resolutions: keeping your email inbox at zero, getting to the gym more often, finishing at least one book, or finally going dairy-free.

But have you set any New Year’s resolutions for yourself and your business? If not, here are a few resolutions to help female founders succeed in the new year with advice from entrepreneurs and investors featured on Project Entrepreneur, including Wet Cement Founder Jennifer Willey.

5 Steps to Creating an Effective Sales Strategy |

What are the best steps to take when developing a sales strategy? Jennifer Willey shares her insight into creating an effective sales strategy in this article. 

Kantar Retail Drug Channel Workshop charts present, future of retail health and wellness | Drugstore News

The drug channel is undergoing massive transformation as a new age of healthcare consumerism is driving a new retail-ization of healthcare. To compete in this rapidly changing space, drug retailers — and the suppliers they do business with — will need to adapt to those changes or they will be replaced by companies that will.  Insights provided by Wet Cement Founder, Jennifer Willey.  

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