Global Program Offers Personal Development, Executive Training, Networking and Other Support Activities
NEW YORK, Oct. 30, 2018- In his opening remarks at his organization’s annual Video Everywhere Summit, DPAA President & CEO Barry Frey announced today the creation of an initiative designed to aid and empower women in the digital out-of-home (DOOH) industry.
Called WE.DOOH™ (Women’s Empowerment for the Digital Out-Of-Home Industry), the initiative will provide a wide range of activities, including personal development programs, educational webinars, networking events and other support services.
Frey said, “In recent years DPAA membership has grown from 28 companies to more than 130, and our entire industry has grown rapidly as well. With growth and influence comes responsibility. It is incumbent upon all of us to ensure that women are given equal opportunity to advance and lead, especially in light of the many executive positions that will emerge as a result of our industry’s ascendance. WE.DOOH’s goals are to drive personal development, career growth, bonding and executive training, thereby empowering women in the digital out-of-home industry. This is an exciting and extremely important initiative for all of us.”
WE.DOOH (www.we-dooh.com), run by DPAA, has retained Jennifer Willey, global gender equality expert and CEO/Founder of Advance Women at Work, a division of Wet Cement, to consult on the program.