TRAINING

We are leaders in online training and virtual workforce development programs that help empower and unite remote teams. When you partner with Wet Cement, you benefit from: 
Integrated Programming: We are the only team that combines training, consulting and 1:1 coaching to create a holistic strategy addressing your specific development needs.
A Curriculum Grounded in Research: We integrate our proprietary research led by behavioral scientists from Wharton, with findings from decades of peer-reviewed academic studies focused on neuroscience, psychology and organizational behaviors. 
Experience: Wet Cement CEO Jennifer Willey leverages 20+ years of business and communications acumen to inform every program.  As a previous TV news anchor, she knows how to employ storytelling and presence to drive engagement. As a Global Keynote Speaker, Jenn uses her platform to inspire and spark behavior change for her audience. 
 
Our Insights-to-Action Approach: Our training programs include interactive exercises and deep self-analysis so participants practice new strategies together before confidently applying them to your business. Attendees don’t just show up and listen; these are working sessions that provide actionable takeaways. 
Customized Content: Our programs are informed by an initial assessment of your team’s skill set, challenges and needs. We use those insights to craft an integrated solution, custom-designed to meet your goals and maximize growth.
Flexible, Virtual Solutions: We train in every duration and format: live, in-person, via video conference and webinar. 
Download our full Course Catalogue to discover how our programs can drive change in your organization.

Programs

Diversity, Equity

& Inclusion

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Leadership

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Business Growth:

Sales, Negotiation & Communication

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Diversity, Equity & Inclusion

 
"Diversity, Equity & Inclusion is like a complex mathematical equation; we need to address all the variables to find the right solution. That's why we are committed to developing purpose-driven leaders, modern male managers, empowered, confident women and collaborative cultures that help everyone achieve their potential."
- Jennifer Willey, Wet Cement CEO

Anti-Racism Training: Race Equality Awareness Based on The Grey Area Insights

Intended Audience: General audience

Based on The Grey Area’s original research of racial and ethnic minority professionals, this timely interactive training workshop explores the spectrum of Diversity and Inclusion (D&I) challenges, from Impostor Syndrome, stereotype threat, shadeism and minority stress to tokenism bias and other limiting mindsets. Author, global coach and program creator Hira Ali leads this deep dive into race equality and the primary challenges that impact minorities in the modern workplace.  As a brown Muslim woman, she shares how her own experience with intersectionality impacts the inclusivity equation while offering strategies to foster an inclusivity culture by increasing awareness and combatting bias. With an deeper understanding of racial inequality, participants will discover how to implement solutions that are beyond black and white…and focus on uniting different people through ‘The Grey Area’ in between.   

 

Attendees will leave with:

  • An enhanced awareness of race equality issues and valuable tools to drive effective culture change

  • An understanding of how to develop holistic solutions that increase personal and institutional readiness within a safe, reflective space

  • A knowledge base of appropriate and acceptable language/terminology

  • Clarity on the different types of biases—affinity, conscious and unconscious including preconditioning, prejudice and stereotyping—and how to be better allies for minorities

 
Learn more about how The Grey Area program decodes inclusion here.   

Advance Women At Work: Women's Leadership & Empowerment

Intended Audience: Customizable for entry-level female professionals to senior executives

Women and men approach workplace challenges differently which may hold them back from achieving their potential.  Whether it is negotiating, advocating for themselves, navigating the double bind of empathy and assertiveness or withholding their most creative and unique ideas, recognizing and developing strategies to overcome these self-sabotaging behaviors can be transformative for rising female leaders.  When you help women navigate their internal roadblocks and external barriers—i.e. women are interrupted three times more than men at work--you achieve measurable and meaningful change.

 

Informed by original research and delivered via an applied-learning format, Advance Women At Work offers inspiring and actionable content to help women be more fearless at work and in life. This workshop empowers the women in your organization to become more effective leaders who can help build productive, collaborative cultures.  Our custom-designed program focuses on five key pillars--Confidence, Communication, Control, Connections and Courage—and we dive deepest into those areas attendees identify as their biggest challenges. The value-packed curriculum combines insights, discussion and exercises across assertive language, personal development and business networking to accelerate advancement while fostering a healthy diversity that drives better business results.

 

Attendees will leave with:

  • An understanding of what’s holding them back and strategies to overcome personal roadblocks

  • More confidence in their strengths and abilities, and a plan for developing necessary skills to fulfill their mission  

  • Methods to communicate more assertively to enhance credibility  

  • A roadmap to advance their careers by developing a Personal Board of Directors

 

Learn more about our signature Advance Women At Work program and Advance Women At Work Japan

Career Excel Online Professional Development Training

Intended Audience: Entry-level female professionals to senior executives

Career Excel is a 12-week e-learning program delivered online. Each week participants complete one or two “Insights-to-Action” Masterclasses, coupled with exercises supported by downloadable training worksheets to apply what they’ve learned. Backed by principles of psychology and neuroscience, Career Excel was created by two successful career women who combined their 35 years of coaching, training and business experience with the latest research to help women achieve their professional goals. The WHY behind the program is driven by statistics like these. Women of every age and at all stages of their career will build confidence, develop existing skills and learn new ones in courses dedicated to:  Self-Leadership, Networking, Public Speaking, Developing a Personal Brand, Effective Body Language Stress Management, Assertive Communications, Managing Impostor Syndrome and more.

 

To discover how Career Excel can develop the female talent in your organization, visit CareerExcel.us. 

Advance Women At Work: Manager Training for Next Generation Leaders

Intended Audience: Customizable for mid to senior level female managers and executives

In this age of transformation and disruption, leading with purpose and without fear is critical to thrive.  Female leaders are uniquely positioned to succeed given inherent feminine strengths, including EQ and social-relational skills. But they still face a myriad of internal and external barriers that hold them back from achieving their potential. Research shows they are less likely to interrupt others as they share their ideas, but they are more likely to be interrupted. Women are more prepared, yet avoid taking risks because they are afraid they are not prepared enough. They are social, but less inclined than men to form strategic networking relationships. They lift each other up, but consistently struggle to advocate for themselves.

 

This Level II workshop explores these contrasts and offers valuable insights, skills and alternative strategies to help attendees accelerate their success.  The training is relevant for every modern female leader, whether their purpose is to break through that glass ceiling to effect meaningful change, build their own business, or align their current company to purpose.   

 

Attendees will leave with: 

  • A roadmap to identify their purpose  

  • Real business examples of how world-class leaders and companies are driving innovation

  • Techniques for reducing bias and interruptions in the workplace

  • Strategies to leverage strategic alliances and relationships that help advance their mission

  • A tactical plan to apply what they’ve learned so they can inspire and lead from the inside out

Innovation Through Inclusivity: How to Build an Inclusive Culture

Intended Audience: General audience

The race for talent and innovation is on.  As the rate of change accelerates, companies can survive and thrive by leading with purpose, embracing change and fostering collaboration.  Millennials and Generation Z demand inclusive cultures, and research shows it boosts bottom-line results. Businesses that value diverse perspectives, set a clear mission for ALL their stakeholders and offer employees a more fulfilling work/life balance will attract valuable new talent. Whether you are a business leader or HR professional, you will learn key variables in the inclusivity equation to design programs that grant you a competitive edge.


Attendees will:

  • Understand the latest research on how diverse teams are accelerating growth and returns

  • Leave with strategies to build more inclusive teams for their own companies

  • Review case studies of best-in-class companies getting it right and their positive results

 

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The Modern Male Leader: How to Build a Culture of Inclusion and Empowerment

Intended Audience: Male professionals and leaders

In the post #metoo world, many male leaders struggle to navigate sensitive topics as they build collaborative cultures that drive innovation, loyalty and the bottom-line.  In this helpful, supportive and non-judgmental session, we provide 'the good guys' with an insider’s look at the top growth barriers for women, the science behind it, and what they can, and should do, to achieve gender equity. We help the men in your organization tackle Impostor Syndrome, meeting interruptions and assertive communications. Your team will learn new strategies to help female reports and colleagues be more effective while promoting an inclusive culture.


Attendees will leave with:

  • Knowledge of the top factors holding women back from achieving their potential and what they can do about it

  • A better understanding of the Gender Issue Spectrum--from harassment to microaggressions

  • Know-how on identifying and overcoming Impostor Syndrome

  • Simple exercises they can deploy to instill confidence in their team and encourage collaboration

Related Videos:

Christine Mari Hori, Marketing Manager

"Jenn's Gender Equity presentation was compelling and an eye-opener for our summit audience.  With astonishing data and a great presentation style, we are delighted that Jenn was able to join us."

Josh Palau, 

VP Digital Strategy

"The information was shared in a fun, engaging way, and it never felt like we were being preached at.  Rather, this new understanding could help each one of us accelerate our own growth as well as the women we work with.  I would highly recommend Wet Cement’s programs—it will change the mindsets, actions and culture of your teams."

Mark Karlan, 

VP Digital Marketing

"It’s hard to say whether Jenn’s talk affected me more as a manager, or as the father of a young girl. In either case, I will be more keenly aware of the opportunities and challenges women face in the workplace."

Schedule your free consultation now by choosing a time that is convenient for you here.
 

Leadership

Fearless Strategies for Professional Growth (5-part series)

Intended Audience: General audience

Fear is one of the most basic and natural human emotions. It helps prepare and protect us, yet it can also paralyze and imprison us.  This timely and inspirational workshop series explores the dichotomy of fear and teaches attendees to channel it as a source of focus, motivation and learning.  We explore the five Fearless Fundamentals to achieving your professional potential--Confidence, Communication, Connections, Control and Courage.  Participants will learn key findings from our proprietary research, behavioral psychology insights and actionable strategies to drive positive change for themselves.  

 

Part 1--Confidence: The Power of Self-Belief

The first step on the path to fearlessness is believing in yourself.  When you doubt your value or question your worthiness, you lack the confidence required to achieve your potential; in short, you become your own worst enemy.  Overcoming self-doubt starts with understanding Imposter Syndrome and how it can impede personal growth.  Armed with a new perspective, attendees will discover effective methods to manage it while building the necessary confidence to overcome roadblocks.  A variety of exercises empower participants with new strategies that help them develop an unwavering sense of self.   

 

Attendees will:

  • Understand Impostor Syndrome and how to overcome it  

  • Develop a “Personal Purpose Statement” to power their mission

  • Recognize their inherent self-worth and become their own best champion

  • Learn proven strategies to build confidence and transform behaviors

Part 2--Communication: The Power of Your Voice

The most effective, engaging communicators are masters of presence, message and delivery.  This workshop develops those skills by exploring fundamental communication pitfalls and methods that help you find your voice and project it with fearlessness.  We’ll examine the spectrum of verbal and non-verbal communication so attendees can elevate their message with a more commanding, executive presence.  Reviewing the “Seven Deadly Speaking Sins” and common vocal trends to avoid helps attendees polish their delivery. Given the prevalence of online meetings, participants will also learn how to leverage technology to engage and unite others, and methods to ensure their voice is heard. 

 

Attendees will:

  • Learn verbal and non-verbal techniques to own their voice and communicate with power

  • Visualize successful outcomes to build confidence and prepare an audience

  • Leverage technology and proven strategies to lead engaging virtual meetings

  • Articulate their ideas in a clear, succinct and memorable way to maximize impact  

 

Part 3--Control: Owning Your Power and Message

Fear is often a triggered response when events or decisions are out of our control.  It can leave us feeling helpless, unable to drive ourselves forward because we are relegated to the passenger seat.  But even when things are beyond our control, it’s possible to change our mindset and “control what we can control” to dictate positive outcomes.  We begin with the science behind the psychology, so attendees understand the power they have to choose their response to ‘stressful’ stimuli.  Next, we examine strategies to shift perspectives, employ mindfulness techniques and prioritize for effective decision-making.  Finally, we focus on actionable strategies to lead meetings and drive meaningful conversations with colleagues and customers to maximize opportunities.  

 

Attendees will:

  • Be empowered with new strategies to overcome challenges and drive their path forward

  • Learn how to adapt and develop their mindset in positive, productive ways

  • Identify their top priorities and learn how to allocate time for these activities

  • Understand how to prepare for key meetings and difficult conversations to drive desired outcomes

Part 4--Connections: Building Powerful Relationships

Does networking make you anxious?  Are you afraid of selling yourself or facing rejection?  This workshop is designed to unleash the fearless networker within so you can build authentic win-win relationships based on trust and support.  We begin by shedding the fear--breaking down the communication and confidence barriers that foster discomfort and insecurity.  Next, we review concrete strategies to overcome those roadblocks, helping attendees develop and deliver their “personal elevator pitch” with authenticity and charisma.  Finally, we craft a three-pronged strategic plan that empowers participants to maximize networking opportunities on the job, at conferences and industry events and online.   

Attendees will leave with:  

  • “Less FEAR and more FIRE” to fuel their personal elevator pitch and craft their individual brand

  • A purposeful Networking Plan to execute online and in-person 

  • Methods to engage allies and unite others to advance their mission

  • Techniques to forge new, mutually beneficial connections and refresh existing relationships

 

Part 5--Courage: Powering Your Purpose

Courage is more than fearlessness; it means you have conquered your fears. As the final session in our Fearless Strategies for Professional Growth series, this workshop tasks attendees with building a concrete plan to face their fears, overcome them and make their ‘blue sky’ a reality.  We explore the different types and attributes of courage.  We bring concepts to life through visualization and valuable exercises that help attendees articulate their “why.”  Then we connect their self-development needs to their goals, helping them map out their mission.  With new self-advocacy skills, participants will learn how to negotiate to achieve their potential.

 

Attendees will:

  • Identify and categorize their fears as the initial step towards learning how to conquer them

  • Develop an introspective SWOT analysis to power their Personal Business Plan

  • Understand how to assess reciprocal value and structure a win-win negotiation

  • Learn new skills and a structured approach to fearlessly pursue desired outcomes in their career and personal life

 

Purpose-Driven Leadership:

How to Leverage Mission and Values for Business Growth

Intended Audience: Managers and senior executives

In our age of transformation and disruption, leading with purpose is critical to thrive.  Younger generations demand meaning in their work and alignment between their role and the larger mission.  Research shows employees expect more than cash to remain loyal and energetic—they seek inspiration, flexible incentives and inclusive cultures.  This workshop is relevant for every modern leader, whether your purpose is to break through that glass ceiling to effect change in corporate America, build your own business, or align your current company to purpose--you will walk away with new skills and methods to create a competitive advantage. 
 

Attendees will leave with:  

  • A roadmap to identify their purpose--for the company and themselves

  • Strategies to leverage strategic alliances and relationships that advance their mission

  • A tactical plan to apply what they’ve learned to inspire and lead from the inside out

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Build Your Personal Board of Directors:

How to Advance at Work Through Allies and Advocates

Intended Audience: General audience

The relationships you forge along the road to success can have a tremendous impact on your professional growth.  This valuable and actionable workshop identifies the critical role sponsors, mentors and peer thought partners play in supporting your career.  We help attendees: 1) recognize the value each member of their personal board can provide and, 2) build a network of trusted partners who will share a vested interest in their future.   

Attendees will leave with:

  • An understanding of how a personal Board of Directors can help them meet their career goals

  • A roadmap of how to identify each type of board member and the role he/she plays

  • Strategies to help them approach potential advocates and win their support  

Related Videos:

 

 

Evict the Impostor:

How to Overcome Impostor Syndrome and Improve Confidence

Intended Audience: General audience

Have you ever thought of yourself as a fraud or a fake, waiting for others to ‘find out’ that you aren’t really as smart or talented as everyone thinks?  If you haven’t personally felt this way, your team members probably have.  Impostor Syndrome affects the majority of women at work, but men also struggle with it too.  In a 2018 study, two-thirds of women suffered from feelings of Impostor Syndrome (along with almost half of men surveyed).  It can hold you back from achieving your potential and wreak havoc on your team dynamic.  Lack of confidence is a major barrier to professional growth. Those touched by the impostor wand shy away from promotions, delay taking action, burn themselves out and compromise the team.  This workshop provides effective methods to build confidence and manage Impostor Syndrome so together we can overcome roadblocks that prevent us from reaching our goals.

Attendees will leave with:

  • An understanding of how pervasive Impostor Syndrome is and why it matters

  • The ability to identify the five Impostor Syndrome types 

  • Strategies to improve their own mindset and behaviors

  • Methods for managing team members who suffer from low self-confidence or Impostor Syndrome

Related Videos:

Networking in the New Normal:

Building Connections and Thought Leadership in the Zoom Age

Intended Audience: General audience

The relationships you forge along the road to success can have a tremendous impact on your professional growth. But if you’d rather have a root canal than attend a networking event, you’re missing out on critical opportunities to identify allies, build your personal brand and connect with seasoned executives who can help accelerate your career.  Even the savviest of networkers will benefit from fresh strategies to create a proactive Networking Plan that becomes a daily pursuit vs event-specific task.  

We begin by shedding the fear--breaking down the communication and confidence barriers that foster discomfort and insecurity.  Then we review concrete strategies to overcome those roadblocks, helping attendees develop and deliver their “personal elevator pitch” with authenticity and charisma.  Finally, we craft a 3-pronged strategic plan that empowers participants to maximize networking opportunities on the job, at events and through online channels.   

 

Attendees will leave with:  

  • A purposeful Networking Plan to execute online and in-person 

  • Methods to engage ‘allies’ so networking is easier--and fun!

  • Techniques to forge new, mutually beneficial connections and refresh existing relationships  

Related Videos:

 

Self-Advocacy: How to Champion Your Ideas to Move Your Mission Forward

Intended Audience: General audience

Oftentimes, we are our own worst enemy instead of our own best champion.  Learning how to represent yourself so you can pursue your interests starts with knowing yourself, your needs and your plan to fulfill those needs.  This interactive workshop helps you find and harness the power of your voice so you can develop the courage and skillset to follow your mission.  Learn how to conquer limiting beliefs and core “enemies” like distractions, detours and derailers that compromise your progress.  Then you are free to focus on building your leadership plan and developing the personal brand that will define your success.

 

Attendees will:

  • Develop a personal SWOT analysis as a framework for success

  • Craft and deliver their Personal Elevator Pitch to sell themselves and network with confidence

  • Draft a Personal Business Plan focused on benefits they deliver through their unique positioning

  • Design their Blue Sky Blueprint™ to power their purpose and achieve their goals

Related Videos:

Maureen Byrne

SVP

“Jenn has made a big impact on our work at Evoke KYNE. Her training sessions with my colleagues and me in advance of big presentations have been instrumental in helping us to focus our ideas, sync-up as a team and increase our presentation effectiveness, clarity and persuasiveness!” 

Business Growth:

Sales, Negotiation & Communication

 

Pitch To Win: Sales Communications and Coaching for Growth

Intended Audience: Sales, Business Development & Client Service professionals

Did you know that one out of four people suffer from the fear of public speaking? Even if your team is full of fearless speakers, everyone on the front lines can benefit from learning how to polish their delivery, position your offering for success and project the confidence, power and charisma that wins business every single time.  This workshop moves beyond the basics of verbal and non-verbal delivery training to help your team nail WHAT to say and HOW to say it.  Our Fearless Five Fundamentals method focuses on Strategy, Content, Delivery, Confidence and Connections, so your team is prepared to tackle the next big pitch.  This signature program can integrate 1:1 coaching to supplement group training (where every participant and his/her manager receives a Personal Development Plan so leaders understand how to effectively coach team members moving forward).

Attendees will:​

  • Develop verbal and non-verbal skills to engage through storytelling, metaphors and imagery 

  • Represent your brand with renewed confidence and build a reputation for your business

  • Lead by listening to develop valuable emotional connections

  • Tap into their ‘Confidence Champions’ to sell with conviction

  • Proactively plan to captivate their audience from the moment they walk in the door through their follow-up email

Learn more about Wet Cement's signature Pitch to Win program here.

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The Win-Win Negotiation:

How to Prepare and Position Your Ask to Achieve Your Goals

Intended Audience: General audience

Does ‘negotiation’ sound like a dirty word to you?  Does it make you anxious because you equate negotiating with haggling over a used car or flea market find? Have you convinced yourself you lack the skills to drive a negotiation, so you hesitate to make or accept an offer? If these questions resonate with you or your team, then this workshop can provide the strategies needed to confidently strike a deal in your best interests. Our in-depth curriculum is based on academic research, our own proprietary data and decades of experience negotiating complex, 8-figure deals.  Our 12-point Negotiation Plan empowers you to develop and deploy an insight-driven approach to maximize value and relationships, whether you apply them to contract negotiations, promotions, organizational needs or your personal life.  We address psychological barriers along with the art and science of negotiation, so you leave with fundamental skills to fearlessly pursue your desired outcome.  

 

Attendees will:

  • Understand their numbers before the negotiation to assess reciprocal value and gain control 

  • Frame the conversation and concessions to maximize their outcome

  • Learn how to adapt a win-win mindset where both parties achieve their objectives

  • Craft a plan to build long-term, positive relationships that increase trust and credibility

 

The Confident Communicator: How to Speak and Present with Power 

Intended Audience: General audience

The most effective, engaging communicators are masters of presence, message and delivery. This workshop develops those skills by exploring fundamental communication pitfalls and methods that help you find your voice and project it with fearlessness.  We start with mindset and confidence; by identifying the five core Impostor Syndrome competence types--the Perfectionist, the Rugged Individualist, the Expert, the Superhero and the Natural Genius--participants will understand how their own type impacts their perspective and communication style. With a stronger sense of self, attendees can then focus on their delivery. We’ll dig into the “Seven Deadly Speaking Sins” and common vocal trends to avoid, so attendees learn new techniques to elevate their message.  

 

Attendees will leave with:

  • Mindset and visualization techniques that build confidence for future communications 

  • Awareness of Impostor Syndrome competence types and techniques to overcome challenges 

  • Knowledge of the latest vocal trends and common “Speaking Sins” that negatively affect delivery

  • Strategies to improve verbal and non-verbal communication  

 

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Mastering the Virtual Meeting: How to Deliver an Engaging Virtual Presentation

Intended Audience: General audience

In the new era of virtual meetings, it's critical that everyone’s voice is heard. We train your team to be effective virtual and in-person communicators, so they become masters of presence, message and delivery.  We help your leaders develop new skills to engage participants online and enhance culture.  Our curriculum includes communication best practices and guidance on valuable technologies that promote collaboration. Private one-on-one coaching offers focused attention for team members who can benefit from a 20-point checklist to assess strengths and areas for improvement across verbal and non-verbal delivery, content, storytelling and more. 

 

Attendees will:

  • Create meeting engagement plans to garner interaction while minimizing interruptions    

  • Engage customers and network with prospects through online thought leadership

  • Become confident communicators who avoid the “Seven Deadly Speaking Sins”

  • Learn methods to be clear, direct and assertive so their ideas are heard and embraced

 

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Storytelling: How to Transform Data into Stories to Persuade and Influence

Intended Audience: General audience

Crafting and delivering a compelling brand story is a necessary skill for today's leaders. Informed by experience in journalism, sales and marketing, our proven methodology integrates the science of storytelling with the emotion of the “Hero’s Journey.” Attendees will learn how the elements of a great story contribute to persuading, influencing and building long-term relationships of trust. This group training can be customized to address your business and growth goals. Collaborative exercises connect business objectives with prospects’ motivational drivers to create a sense of urgency. We train your team to handle objections, prepare thought-provoking questions that tailor their pitch to customer needs and priorities, and position your offering as the ideal solution to close the deal.

 

Attendees will leave with:

  • The ability to bring data to life to drive emotion through metaphors, analogies and imagery

  • Proven strategies to build a memorable story that helps generate new business, upsell and cross-sell clients

  • Methods to build a Questioning Strategy to uncover valuable client insights and needs

  • Confidence to sell with conviction and convert prospects into customers

 

Related Videos:

Marisa Russell,

Head of Field Sales

“Wet Cement is a powerhouse of knowledge, support and motivation.  After spending just one day with Jenn, my team and I felt empowered to drive our own path forward, channeling our appreciation for one another and ourselves into an asset for the business.” 

Schedule your free consultation now by choosing a time that is convenient for you here.

NAICS codes: 611430, 541612, 541611, 611699