NAICS codes: 611430, 541612, 541611, 611699


We are leaders in online training and virtual workforce development programs that can help empower and unite your remote teams as you pivot your business to address new challenges.  Career Excel, for example, is a turnkey training solution specifically designed to help women learn new skills and craft a plan for success.  Our proprietary curriculum is grounded in:
  • Research: Our training programs integrate commissioned research with findings from leading academic studies to address key universal challenges that impede personal growth for the modern professional.
  • Experience: Wet Cement CEO Jennifer Willey has leveraged her 20+ years of business and communications acumen to inform every program.
    • On-stage: Inspiring and driving action as a Global Keynote Speaker and Brand Ambassador
    • On-air: Reporting as a TV News Anchor for ABC and CBS
    • On task: Selling, leading and driving growth as a C-Level executive for AOL, Yahoo, WebMD and pwc.
  • An Insights-to-Action Format: Our training programs feature interactive exercises and in-depth self-analysis so participants can test out new strategies together and confidently apply them to your business. Attendees don’t just show up and listen; these are working sessions that provide actionable takeaways. 
  • Customized Content that Maximizes Personal Development: Our signature Advance Women at Work, Pitch to Win and Confident Communicator training programs are informed by an initial assessment of your team’s skill set, challenges and opportunities for growth within the context of your business. We integrate those insights to craft a program custom-designed to meet your goals. And because our Pitch to Win training includes 1:1 coaching to supplement the group workshop, we give every participant and their manager a Personal Development Plan so leaders understand how to coach each team member moving forward.
We are flexible, efficient and already virtual: Wet Cement trains in every duration and available format (live, in-person, video conference and webinar), to meet your business objectives. 
Our value extends beyond training and encompasses 1:1/small group coaching, strategic consulting and keynote speaking. Our full suite of services makes us a turnkey solution to engage for focused team development and critical events like employee offsites or client meetings. We do not offer “one and done training;” we are long-term partners who can serve as an extension of your team, consulting on new business pitches, marketing/sales strategy, product launches and much more.


Diversity, Equality

& Inclusion

iconfinder_gender_equality_paid symbol.p

Sales, Marketing & Business Strategy


Diversity, Equity & Inclusion

"Diversity, Equity & Inclusion is like a complex mathematical equation; we need to address all the variables to find the right solution. That's why we are committed to developing purpose-driven leaders, modern male managers, empowered, confident women and collaborative cultures that help everyone achieve their potential."
- Jennifer Willey, Wet Cement CEO

Advance Women At Work Level I: Fearless Fundamentals Training for Women

Intended Audience: Entry-level to mid-level female professionals

Did you know that four out of five male leaders say a lack of confidence is the biggest barrier holding back women from climbing the corporate ladder? Or that more than 80% of leadership roles are held by men, partially because they approach networking, mentorship and sponsorship very differently than women do? Or that women are interrupted 3x more than men at work?


Informed by original research and delivered via an applied-learning format, Advance Women At Work Level I offers inspiring and actionable content to help women be more fearless at work and in life. This workshop empowers the women in your organization to become more effective leaders who can help build productive, collaborative cultures.  Our custom-designed program focuses on five key pillars--Confidence, Communication, Control, Connections and Courage—and we’ll dive deepest into those areas attendees identify as their biggest challenges. The value-packed curriculum combines insights, discussion and exercises across assertive language, personal development and business networking to accelerate women's advancement while fostering a healthy diversity that drives better business results.

Attendees will leave with:

  • An understanding of what’s holding them back and strategies to overcome personal roadblocks

  • More confidence in their strengths and abilities, and a plan for developing skills they need to fulfill their mission  

  • Ways to communicate more assertively to enhance credibility and effectiveness

  • A roadmap to advance their careers by developing a Personal Board of Directors

  • Additional strategies to transform their professional growth and personal relationships

Advance Women At Work Level II: Leadership Training for Women

Intended Audience: Mid to senior level female managers and executives 

In this age of transformation and disruption, leading with purpose and without fear is critical to thrive.  Female leaders are uniquely positioned to succeed given inherent feminine strengths, including EQ, social relational skills and the perspective as a marginalized group, empowered by more inclusive viewpoints. But we still face a myriad of internal and external barriers that hold us back from achieving our potential. Research shows we are less likely to interrupt others so they can share their innovative ideas, but we are more likely to be interrupted. We are more prepared, yet avoid taking risks because we fear we are not prepared enough. We are social, but less inclined than men to form strategic networking relationships. We lift each other up, but consistently struggle to advocate for ourselves.


The Advance Women At Work Level II workshop explores these contrasts and offers valuable insights, new skills and alternative methods to help attendees be more successful starting the very next day.  The training is relevant for every modern female leader, whether your purpose is to break through that glass ceiling to effect meaningful change, build your own business, or align your current company to purpose.   


Attendees will leave with: 

  • A roadmap of how to identify their purpose for the company and themselves

  • Real business examples and the latest research on how world-class leaders and companies are driving innovation

  • Techniques for reducing bias and interruptions in the workplace

  • Strategies on how to leverage strategic alliances and relationships to advance their mission

  • A tactical plan to apply what they’ve learned so they can inspire and lead from the inside out

Related Videos:

The Modern Male Leader: Building a Culture of Inclusion and Empowerment

Intended Audience: Male professionals and leaders

In today's #metoo world, male leaders are struggling to navigate sensitive topics as they build collaborative cultures that drive innovation, loyalty and the bottom-line.  In this humorous and helpful session, we provide 'the good guys' with an insider’s look at the top growth barriers for women, the science behind it, and what they can, and should do, to achieve Gender Equity. We help the men in your organization tackle Impostor Syndrome, meeting interruptions and assertive communications. Your team will learn new strategies to help the women on their team be more effective, while promoting a more inclusive culture that accelerates business results.

Attendees will leave with:

  • Insights on the top factors holding women back from achieving their potential, and what they can do about it

  • A better understanding of the Gender Issue Spectrum--from harassment to microaggressions

  • Know-how on identifying and overcoming Impostor Syndrome

  • Simple exercises they can deploy to instill confidence in their team and encourage collaborative communication

Related Videos:

Innovation Through Inclusivity

Intended Audience: General audience

The race for talent and innovation is on. With the rate of change accelerating each year, the companies that will survive and thrive will lead through purpose, embrace change and create collaborative cultures.  Millennials and Generation Z demand inclusive cultures, and research shows it boosts the bottomline. Businesses that value diverse perspectives, set a clear mission for ALL their stakeholders and offer employees a more fulfilling work/life balance will attract valuable new talent. Whether you are a business leader or HR professional, you will learn key variables in the Inclusivity Equation to help you design programs that grant you a competitive edge.

Attendees will:

  • Understand the latest research on how diverse teams are accelerating growth and returns

  • Leave with strategies to build more inclusive teams for their own companies

  • Review case studies of best-in-class companies getting it right and their positive results


Related Videos:


Building Inclusive Cultures Through Employee Engagement & Empowering Behaviors

Intended Audience: HR professionals and business leaders

Inclusive cultures that value individual employees, appreciate diverse perspectives and celebrate our differences are a hallmark of today’s progressive organizations. But how do you establish that type of healthy environment to engage and retain talent? This insights-driven workshop addresses the latest research and input from Diversity and Inclusion Educators and business leaders across industries. Attendees will learn how to build a foundation of trust where everyone has a voice, sharing key strategies across:

  1. Empowering Behaviors: replacing microaggressions with microaffirmations, recognizing and navigating the “double bind,” counteracting unconscious bias;

  2. Cultivating Culture: creating social connections, democratizing advancement and appointing Cultural Ambassadors to engage employees;

  3. Accelerating Innovation: Developing methods to help your team own its voice and contribute creative ideas. 


Attendees will leave with:

  • An understanding of the three pillars of inclusive cultures

  • A roadmap of how to build a Culture of Collaboration Charter and Diversity Scorecard for their organizations

  • Insight into leadership’s role in building culture

  • Real business cases that underscore best practices and provide learnings attendees can apply to their own companies

Related Videos:

Christine Mari Hori, Marketing Manager

"Jenn's presentation was compelling and an eye-opener for our summit audience.  Gender equity is an important theme for Japan but its penetration into the working force will still take time. With astonishing data and a great presentation style, we are delighted that Jenn was able to join us."

Josh Palau, 

VP Digital Strategy

"I was one of 100 male leaders at the iMedia Brand Summit 2018 who had the good fortune of attending a Wet Cement presentation on Gender Equity. What I loved about it was that she shared research that helped highlight some of the barriers that hold women back, and how we as managers can address sensitive topics like communication styles or how to build confidence."

Mark Karlan, 

VP Digital Marketing

"It’s hard to say whether Jenn’s talk affected me more as a manager, or as the father of a young girl. In either case, I will be more keenly aware of the opportunities and challenges women face in the workplace."



The Confident Communicator: Powerful Public Speaking and Presenting to

Make Your Mark

Intended Audience: General audience

The most effective, engaging communicators are masters of presence, message and delivery. This workshop develops those skills by exploring fundamental communication pitfalls and methods that help you find your voice and project it with fearlessness.  We start with mindset and confidence; by identifying the five core Impostor Syndrome competence types--the Perfectionist, the Rugged Individualist, the Expert, the Superhero and the Natural Genius--participants will understand how their own type impacts their perspective and communication style. With a stronger sense of self, attendees can then focus on their delivery. We’ll dig into the “Seven Deadly Speaking Sins” and common vocal trends to avoid, so attendees learn new techniques to elevate their message.  


Attendees with leave with:

  • An understanding of how mindset and visualization can build confidence for future communications and methods to deploy on their own

  • Awareness of the Impostor Syndrome competence types and techniques to overcome their challenges 

  • Knowledge of the latest vocal trends and common “Speaking Sins” that negatively affect delivery

  • Strategies to improve verbal and non-verbal communication  

Related Videos:

Evict the Impostor: Managing Imposter Syndrome in Yourself and Others 

Intended Audience: General audience

Have you ever thought of yourself as a fraud or a fake, waiting for others to ‘find out’ that you aren’t really as smart or talented as everyone thinks?  If you haven’t personally felt this way, your team members probably have. Impostor Syndrome affects the majority of women at work, but men can also struggle with it too.  In a 2018 study, two-thirds of women suffered from feelings of Impostor Syndrome (along with almost half of men surveyed). It can hold you back from achieving your potential and wreak havoc on your team dynamic and business. A lack of confidence and self-worth is a major barrier to professional growth. Those touched by the impostor wand shy away from promotions, delay taking action, burn themselves out and compromise the team.  This workshop provides effective methods to building confidence and managing Impostor Syndrome so together we can overcome roadblocks that prevent us from reaching our goals.

Attendees will leave with:

  • An understanding of how pervasive Impostor Syndrome is and why it matters

  • The ability to identify the five Impostor Syndrome types 

  • Strategies to improve their own mindset and behaviors

  • Methods for managing team members who suffer from low self-confidence or Impostor Syndrome

Related Videos:

Network Like a Natural: Building Connections to Level Up Your Career 

Intended Audience: General audience

The relationships you forge along the road to success can have a tremendous impact on your professional growth. But if you’d rather have a root canal than attend a networking event, you’re missing out on critical opportunities to identify allies, build your personal brand and connect with seasoned executives who can help accelerate your career.  Even the savviest of networkers who work a room like a magician will benefit from fresh strategies to create a proactive Networking Plan that becomes a daily pursuit vs event-specific task.  

We begin by shedding the fear--breaking down the communication and confidence barriers that foster discomfort and insecurity.  Then we review concrete strategies to overcome those roadblocks, helping attendees develop and deliver their “personal elevator pitch” with authenticity and charisma. Finally, we craft a 3-pronged strategic plan that empowers participants to maximize networking opportunities on the job, at events and through online channels.   

Attendees will leave with:  

  • “Less FEAR and more FIRE” to fuel their personal elevator pitch

  • A purposeful Networking Plan to execute online and in-person 

  • Methods to engage ‘allies’ so networking is easier--and fun!

  • Techniques to forge new, mutually beneficial connections and refresh existing relationships   

Related Videos:

The Win-Win Negotiation: Positioning to Achieve Your Goals

Intended Audience: General audience

Does ‘negotiation’ sound like a dirty word to you?  Does it fill you with anxiety because you equate negotiating with haggling over a used car or flea market find? Have you convinced yourself you lack the skill so you hesitate to make or accept an offer? 


If these questions strike a chord, then this training can provide the strategies you need to confidently strike a deal in your best interests. Research shows women are less inclined to negotiate when it comes to business and professional agreements, but the reality is finding common ground helps maximize client deals, promotions and personal projects.  This workshop addresses psychological barriers and the art of negotiation so you leave with fundamental skills to fearlessly pursue your desired outcome.  


Attendees will:

  • Lose the ‘head trash’ that holds them back from proactively preparing for a negotiation, and understand how to assess reciprocal value to gain strategic control 

  • Learn how to approach a negotiation from a win-win mindset where both parties can achieve their objectives

  • Craft a framework for building long-term, positive relationships that increase trust and credibility 

Storytelling and the Human Resource Connection

Intended Audience: Human Resource professionals

Learn how to craft and deliver a compelling and inclusive company story to engage employees, attract talent and make a bigger impact within your organization. Informed by decades of sales and marketing experience on both the sell side and buy side, this proven methodology integrates the science of storytelling with the emotion of the “Hero’s Journey.” Discover how the elements of a great story contribute to persuading, influencing and building a corporate culture of trust. 


Attendees will leave with the ability to: 

  • Change mindsets and behaviors to unite the team and advance your company’s mission

  • Bring data to life through storytelling

  • Build emotional connections with metaphors

  • Be inspired to create compelling “HR Stories” and experiences 

Related Videos:

Empathy at Work: What to Say When You Don’t Know What to Say

Intended Audience: General audience

A wealth of recent research supports the value of empathetic workplaces: employees perform at a higher level and are more productive, engaged and loyal overall. Clearly, there is a place for “feeling” in business culture—but how do you authentically embrace and cultivate it? This workshop explores how to build a ‘culture of care’ that can help your organization prosper. When you invest in manager ‘EQ’ and workplace empathy across your people, it benefits the entire team. On a more personal level, we’ll detail strategies anyone can employ to handle difficult conversations with compassion and sensitivity that establishes relationships of trust. Your team will learn reflexive listening skills and a structure to help their colleagues-in-crisis calm down and create a plan of action to move forward.


Attendees will leave with:

  • A clear understanding of the benefits of workplace empathy and knowledge of how to develop personal skills that embody it

  • Ideas on how to create a “Mindfulness Plan” to help employees be more connected to others and themselves

  • Reflexive listening techniques that demonstrate care and help teammates effectively problem solve

Related Videos:

Maureen Byrne


“Jenn has made a big impact on our work at KYNE. Her training sessions with my colleagues and me in advance of big presentations have been instrumental in helping us to focus our ideas, sync-up as a team and increase our presentation effectiveness, clarity and persuasiveness!” 


Sales, Marketing & Business Strategy

Pitch To Win: Sales Communications and Coaching to Grow Your Business

Intended Audience: Sales, Business Development and Client Services professionals

Did you know that one out of four people suffer from the fear of public speaking (aka “glossophobia”)? Even if your team is composed of fearless speakers, everyone on the front lines can benefit from more personalized coaching to polish their delivery and project the kind of confidence, power and charisma that commands attention and wins business--every single time. Prior to an engagement, we take the time to learn your customers’ key decision factors and how to best deliver your company’s competitive advantages. We then use that data within the workshop to move beyond the basics of verbal and non-verbal delivery training to help your team nail WHAT to say and HOW to say it.  Our Fearless Five Fundamentals method focuses on Strategy, Content, Delivery, Confidence and Connections, so your team is prepared to tackle the next big pitch. This signature Wet Cement program can also integrate 1:1 coaching to supplement the group workshop. Given the additional focus on individual development, every participant and his/her manager receives a Personal Development Plan so leaders understand how to most effectively coach each team member moving forward.

Attendees will:

  • Develop key verbal and non-verbal skills to engage their audience with their storytelling, metaphors, analogies and imagery in a relevant way

  • Represent your brand with renewed confidence and build a reputation for your business

  • Lead by listening to develop valuable emotional connections

  • Tap into their ‘Confidence Champions’ to sell with conviction

  • Proactively plan to captivate their audience from the moment they walk in the door through their follow-up email

Related Videos:


Purpose-Driven Branding: Building Your Company's Purpose Intelligence (PQ)  

Intended Audience: Marketing executives and business leaders

“Purpose” may be the newest buzzword in business, but it can legitimately provide a competitive edge. Purpose-driven brands embody key fundamental characteristics that drive their success and ensure their consumer advocates are loyal for the long term. Supported by a wealth of recent research, this in-depth workshop explores how some of today’s biggest companies are prioritizing purpose over profits to connect their brand with consumers, community and corporate culture.

Attendees will:

  • Learn the value of brand purpose and how to integrate it throughout company operations 

  • Understand how purpose impacts talent acquisition & retention, corporate culture and employee engagement

  • Identify strategies to authentically integrate, embody and amplify purpose in their own brands

Story $elling: Transforming Data into Stories to Persuade and Influence

Intended Audience: Sales, Business Development and Client Service professionals

Crafting and delivering a compelling brand story is a must-have skill for today's sales leaders. Informed by decades of sales and marketing experience on both the sell side and buy side, our proven methodology integrates the science of storytelling with the emotion of the “Hero’s Journey.” Attendees will learn how the elements of a great story contribute to persuading, influencing and building long-term relationshps of trust. We arm your team with the tools and techniques they need to confidently convert prospects into customers.


Our approach begins with group training, customized to address your business and growth goals. Collaborative exercises connect business objectives with prospects’ motivational drivers to create a sense of urgency. We train your team to prepare thought-provoking questions that help connect their pitch to customer needs and priorities, handle objections and position your offering as the ideal solution to close the deal. Then, the ‘magic’ happens as each participant hones his/her skills, applying our method during 1:1, personalized coaching sessions.  


Attendees will leave with:

  • The ability to bring data to life to drive emotion through metaphors, analogies and imagery

  • Proven strategies to build a memorable story that helps generate new business, upsell and cross-sell clients

  • Methods to build a “Questioning Strategy” to uncover valuable client insights and needs

  • Confidence to sell with conviction

Related Videos:

Modern Marketing: Presentations and Narratives That Drive Change

Intended Audience: Marketing professionals

In today’s fast-paced business world when time and attention spans are shorter than ever, it’s critical to tell your product or service story in a concise and compelling way. This workshop provides modern marketers with best practices for building clear, impactful presentations that meet communication objectives and engage audiences. Material will help attendees craft a hero story that uniquely addresses client/customer pain points through metaphors and a proven narrative flow. We’ll explore how (and what type of) visuals can support your storytelling more effectively than text heavy slides. Participants will also learn how to create two different presentations—a deeper leave-behind version with detailed insights and a higher level, story-driven deck that Sales and Business Development executives will present in the live pitch.


Attendees will leave with: 

  • Techniques to build stronger, more effective presentations that inspire, educate and drive their audience to action

  • The ability to create a Hero story that effectively addresses client/consumer pain points

  • An understanding of how to strategically craft two different presentations to drive business growth 

Objection Handling: Proactively Managing Business Blockers and Tough Questions

Intended Audience: Sales, Business Development and Client Service professionals

How many times have you thought that you 'sold' a client, only to discover the deal stalled or got derailed due to an unforeseen objection?  Were you left wondering why a promising prospect disappeared or never pulled the trigger?  The reality is customer objections can disrupt a partnership if you don't proactively identify business blockers and overcome them. This practical workshop explores effective strategies that help train and prepare professionals to manage concerns in advance so they can maintain control of the narrative. We’ll start by reviewing different types of objections—including perceptions, expectations, hidden agendas and more--to uncover the motivation driving the issue. Then we provide a winning formula to address the objection with clear steps that strategically position professionals to field and overcome it. Finally, attendees will test their new techniques through small group role-playing designed to improve their comfort level, effectiveness, decision-making and close ratios.     

Attendees will:

  • Understand the most common “whys” behind objections so they can more easily handle them in stride

  • Identify the primary objections they face so they can develop strategies to manage them

  • Learn an effective formula to proactively field and overcome objections

  • Build confidence to apply their new skills in their next meeting 

Effective Listening: Uncovering Customer and Colleague Priorities and Motives

Intended Audience: General Audience

When we listen with the intent to learn, we gather valuable insights that can solve problems and build stronger long-term relationships. Effective listening converts prospects into clients and colleagues into allies. This workshop helps attendees learn how to listen--rather than just hear--what is being said. Participants will practice "reflexive listening" to dig deeper and discover the true meaning behind information. Attendees will also develop a 'questioning strategy' to immediately build credibility and trust for critical conversations. Finally, participants will apply new techniques in small group role-playing exercises that create confident, authentic communicators. 

Attendees will:

  1. Learn best practices and techniques for effective listening to gather valuable insights

  2. Recognize the core components of reflexive listening and practice applying the skill for more meaningful conversations

  3. Understand how to use a "Questioning Strategy" to uncover customer/colleague challenges, priorities and motives

  4. Develop a Meeting Prep Blueprint using proactive research to prepare for difficult conversations

Related Videos:

Jack Barrette


“Our initial workshop was so valuable that my sales and account teams found budget to have Wet Cement continue working as an extension to the WEGO Health team, providing ongoing sales and communications strategy and coaching to all of our customer-facing teams. What they appreciate most is that every session is customized and designed based on our team and business needs - this is definitely not like a boiler-plate training program.” 



Purpose-Driven Leadership: Mission Mapping

Intended Audience: Business leaders and rising executives

In our age of transformation and disruption, leading with purpose is critical to thrive. Younger generations demand meaning in their work and alignment between their role and the larger mission. Research shows employees expect more than cash to remain loyal and energetic—they seek inspiration, flexible incentives and inclusive cultures. This workshop is relevant for every modern leader, whether your purpose is to break through that glass ceiling to effect meaningful change in corporate America, build your own business, or align your current company to purpose--you will walk away with new insights, skills and methods to make you more successful starting the very next day. 

Attendees will leave with: 

  • A roadmap on how to identify their purpose--for both the company and themselves

  • Strategies to leverage strategic alliances and relationships that advance their mission

  • A tactical plan to apply what they’ve learned to inspire and lead from the inside out

Build Your Personal Board of Directors: Networking with Allies and Advocates

Intended Audience: General audience

The relationships you forge along the road to success can have a tremendous impact on your professional growth. This insightful and actionable workshop identifies the critical role sponsors, mentors and peer thought partners play in supporting your career. We help attendees: 1) recognize the value each member of their personal board can provide and, 2) build a network of trusted partners who will share a vested interest in their future.   

Attendees will leave with:

  • An understanding of how a personal Board of Directors can help them meet their career goals

  • A roadmap of how to identify each type of board member and the role he/she plays

  • Strategies to help them approach potential advocates and win their support  

Marisa Russell,

SVP Global Sales

“Wet Cement is a powerhouse of knowledge, support and motivation.  After spending just one day with Jenn, my team and I felt empowered to drive our own path forward, channeling our appreciation for one another and ourselves into an asset for the business.” 

Call 917-334-3653 or email
to schedule a free consultation.