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We are leaders in workforce development programs that empower and unite teams.  
Download our full Course Catalog to discover how our programs can drive change in your organization.  
When you partner with Wet Cement, you benefit from integrated solutions, a research-based curriculum,
an insights-to-action approach, and customized content. 

Wet Cement is a preferred training partner
of the Interactive Advertising Board.




Diversity, Equity,
Inclusion & Belonging

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Business Skills


Diversity, Equity, Inclusion & Belonging

Advance Women At Work: Women's Leadership & Empowerment

Intended Audience: Customizable for entry-level female professionals to senior executives

Women and men approach workplace challenges differently which may hold them back from achieving their potential.  Whether it is negotiating, advocating for themselves, navigating the double bind of empathy and assertiveness or withholding their most creative and unique ideas, recognizing and developing strategies to overcome these self-sabotaging behaviors can be transformative for rising female leaders.  When you help women navigate their internal roadblocks and external barriers—i.e. women are interrupted three times more than men at work--you achieve measurable and meaningful change.


Informed by original research and delivered via an applied-learning format, Advance Women At Work offers inspiring and actionable content to help women be more fearless at work and in life. This workshop empowers the women in your organization to become more effective leaders who can help build productive, collaborative cultures.  Our custom-designed program focuses on five key pillars--Confidence, Communication, Control, Connections and Courage—and we dive deepest into those areas attendees identify as their biggest challenges. The value-packed curriculum combines insights, discussion and exercises across assertive language, personal development and business networking to accelerate advancement while fostering a healthy diversity that drives better business results.

Attendees will leave with:

  • An understanding of what’s holding them back and strategies to overcome personal roadblocks

  • More confidence in their strengths and abilities, and a plan for developing necessary skills to fulfill their mission  

  • Methods to communicate more assertively to enhance credibility  

  • A roadmap to advance their careers by developing a Personal Board of Directors


Learn more about our signature Advance Women At Work program and Advance Women At Work Japan

Advance Women At Work: Manager Training for Next Generation Leaders

Intended Audience: Customizable for mid to senior-level female managers and executives

In this age of transformation and disruption, leading with purpose and without fear is critical to thriving.  Female leaders are uniquely positioned to succeed given inherent feminine strengths, including EQ and social-relational skills. But they still face a myriad of internal and external barriers that hold them back from achieving their potential. Research shows they are less likely to interrupt others as they share their ideas, but they are more likely to be interrupted. Women are more prepared, yet avoid taking risks because they are afraid they are not prepared enough. They are social but less inclined than men to form strategic networking relationships. They lift each other up, but consistently struggle to advocate for themselves.


This Level II workshop explores these contrasts and offers valuable insights, skills, and alternative strategies to help attendees accelerate their success.  The training is relevant for every modern female leader, whether their purpose is to break through that glass ceiling to effect meaningful change, build their own business, or align their current company to purpose.   


Attendees will leave with: 

  • A roadmap to identify their purpose  

  • Real business examples of how world-class leaders and companies are driving innovation

  • Techniques for reducing bias and interruptions in the workplace

  • Strategies to leverage strategic alliances and relationships that help advance their mission

  • A tactical plan to apply what they’ve learned so they can inspire and lead from the inside out

Innovation Through Inclusivity: How to Build an Inclusive Culture 

Intended Audience: Executives, Mid-Level Management, DEI teams, and/or HR Leaders 

The race for talent and innovation is on.  As the rate of change accelerates, companies can survive and thrive by leading with purpose, embracing change, and fostering collaboration.  Millennials and Generation Z demand inclusive cultures, and research show it boosts bottom-line results. Businesses that value diverse perspectives, set a clear mission for ALL their stakeholders and offer employees a more fulfilling work/life balance will attract valuable new talent. Whether you are a business leader or HR professional, you will learn key variables in the Inclusivity Equation to design programs that grant you a competitive edge.


This program reviews the hallmarks of inclusive leaders and provides actionable strategies to cultivate a diverse and equitable culture of belonging.  We will cover free and inexpensive ways you can engage, connect and empower your talent at every level, while also looking externally to diversify your supply chain and partnerships. 

Attendees will:

  • Understand the latest research on how diverse teams are accelerating growth and returns

  • Leave with strategies to build more inclusive teams for their own companies

  • Develop a plan that traverses team communication, culture, talent acquisition, and advancement

Allyship & the Modern Male Leader: How to Build a Culture of Inclusion and Empowerment

Intended Audience: Male professionals and leaders

Cultivating an inclusive culture is a top priority for ‘modern leaders,’ but it is easier said than done.  Sexual harassment and unconscious bias training are just the first steps in creating an organization where everyone can thrive equally.  Male executives and managers are expected to build collaborative cultures that drive innovation, engagement, loyalty, and the bottom line, but they aren’t given a playbook on how to make that happen.  Until now.


In this helpful, supportive, and non-judgmental program, we provide 'the good guys' with an insider’s look at the top growth barriers for women, the science behind it, and what they can and should do, to achieve gender equity. We help the men in your organization tackle the necessary attitudinal, operational, and behavioral changes, including topics like non-promotable work, the double bind, the broken rung, microaggressions, and meeting interruptions, among others. Your team will learn new strategies to help female reports and colleagues be more empowered and effective while promoting an inclusive culture.

Attendees will leave with:

  • Knowledge of the top factors holding women back from achieving their potential and what they can do about it

  • A better understanding of the Gender Issue Spectrum--from harassment to microaggressions

  • A plan to shift how they operate across key leadership functions including talent recruitment, pay and promotion equity, culture and team dynamics

  • Simple methods to create a psychologically safe environment and encourage collaboration


Anchor 2


Evict the Impostor: How to Overcome Impostor Syndrome and Improve Confidence

Intended Audience: General

Have you ever thought of yourself as a fraud or a fake, waiting for others to ‘find out’ that you aren’t really as smart or talented as everyone thinks you are?  If you haven’t personally felt this way, your team members probably have.  Impostor Syndrome affects the majority of women at work, but men also struggle with it too.  The vast majority of professionals secretly lack confidence at work and identify with one or more Impostor Syndrome ‘competence types’—and they are hungry for strategies on how to understand and overcome their own limiting beliefs.  Imposter Syndrome holds high-performing, intelligent and creative people back from achieving their potential and can wreak havoc on team dynamics.  Those touched by the impostor wand withhold their best ideas, shy away from promotions, delay taking action, burn themselves out and compromise the team.  This workshop provides effective methods to build confidence and manage Impostor Syndrome so that together we can overcome roadblocks that prevent us from reaching our goals.

Attendees will leave with:

  • An understanding of how pervasive Impostor Syndrome is and why it matters

  • The ability to identify various Impostor Syndrome ‘competence types’

  • Strategies to improve their own mindset and behaviors

  • Methods for managing team members who suffer from low self-confidence or Impostor Syndrome

Build Your Personal Board of Directors: How to Advance at Work Through Allies and Advocates

Intended Audience: General

The relationships you forge along the road to success can have a tremendous impact on your professional growth.  Research shows that men are more likely to build sponsor and mentor relationships to help them navigate tricky political situations at work and position themselves for promotions.  All too often women are told “they should find a mentor or sponsor’ but aren’t sure where to begin or how to do this in an authentic way.  The result is that women are ‘slipping’ on the proverbial “broken rung” and not promoted at the same rate as their male colleagues.


This valuable and actionable workshop makes it easy for women to map out a plan of who can help them on their professional journey and how to build those win-win relationships.  Attendees will identify the critical role sponsors, mentors, peer thought partners, allies, and protégées play in supporting their careers.  Participants recognize their personal career growth needs, learn the value that each member of a personal board can provide, and build a network of trusted partners who will share a vested interest in their future.   

Attendees will leave with:

  • An understanding of how a personal Board of Directors can help them meet their career goals

  • A clear view of their top developmental priorities and the ‘gifts they have to give to mentor others

  • A roadmap of how to identify each type of board member and the role he/she plays

  • Strategies to help them approach potential advocates and win their support  


Network Like a Natural: How to Build Connections and Thought Leadership  

Intended Audience: General audience

If you would rather have a root canal than attend a networking event, you’re missing out on critical opportunities to identify allies, build your personal brand and connect with potential customers/clients and seasoned executives who can help accelerate your career.  Are you afraid of selling yourself, seeming inauthentic, or facing rejection?  Do you struggle with conversation starters?  If so, this workshop is designed for you.


We begin by shedding the fear--breaking down the barriers that foster discomfort, anxiety, and insecurity.  Next, we review actionable strategies to overcome those roadblocks and make it easy to unleash the fearless networker within so you can build authentic win-win relationships based on trust, commonalities, and support.  Finally, we craft a three-pronged strategic plan that empowers participants to maximize networking opportunities at work, at industry events and conferences, and online through social media.  Even the savviest of networkers will benefit from fresh strategies to create a proactive Networking Plan that becomes a daily pursuit vs an event-specific task.  

Attendees will leave with:  

  • A purposeful Networking Plan to execute online and in-person 

  • Techniques to forge new, mutually beneficial connections and refresh existing relationships

  • Methods to engage allies and unite others to advance their mission – and have fun along the way

How to Achieve Work/Life Balance and Find Your Joy

Intended Audience: General 

Women often struggle to keep all the balls in the air—balancing work, family, busy social lives, household duties, and self-care while striving to pursue what gives us the most meaning and happiness.  With so much on our plates, it is difficult to prioritize what matters most when our “to-do” list is never-ending.  The struggle is usually magnified during the busy holiday season when women generally shoulder the majority of non-promotable work in the office and at home, including gift-giving, party planning, and hosting.


This workshop helps participants develop a plan to achieve the elusive work/life equilibrium we all aspire to.  Attendees develop their own Blue Sky Blueprint where they prioritize, formulate a strategy to say ‘no’ to low-priority demands, and explore ways to “outsource” personal needs to tip the scales in their favor. Finally, we’ll share easy-to-implement ideas on how to realize physical and emotional well-being. 


Attendees will:

  • Identify and articulate their purpose to guide priorities

  • Map out a plan to achieve true balance and fulfillment in their lives

  • Learn how to maximize their time and minimize distractions 

  • Lean on each other for support, share tips to pursue personal passions, and find time for what matters

Self-Advocacy: How to Champion Your Needs   

Intended Audience: General 

We are often our own worst enemy instead of our own best champion.  Learning how to represent yourself so you can pursue your passions and goals starts with knowing yourself, your needs, and your plan to fulfill those needs. This session helps you find and harness the power of your voice so you can develop the courage and skillset to follow your mission.  Learn how to conquer limiting beliefs and core “enemies” like distractions, drama, energy drains, and detractors that compromise not only your progress but your confidence in yourself.  Then you are free to focus on developing and adhering to your leadership plan that will define your success.


Attendees will:

  • Identify people, issues, and activities draining their emotional energy so they can shift focus to goals and priorities

  • Draft a Personal Business Plan to identify and articulate their mission moving forward

  • Design their Blue Sky Blueprint™ to power their purpose and achieve their goals

How to Build Your Leadership Brand

Intended Audience: General 

Brands spend millions of dollars marketing their benefits to potential customers, but most of us don't realize, let alone promote, the value of our own personal brand. If people with power and influence aren't aware of your strengths and unique skills, you will miss out on opportunities for growth and advancement.  This interactive workshop provides strategies to represent yourself with authenticity and confidently articulate your value. Attendees will learn how to find and establish their voice so they can develop the courage and skillset to follow their mission.  Participants will discover ways to become more self-aware so they can build a leadership plan that develops their personal brand.  They will also learn how to leverage social media to establish themselves as thought leaders and secure speaking opportunities that can elevate their profile. 


Attendees will:

  • Identify their personal and professional sense of purpose and build an actionable plan to authentically build their brand

  • Draft a "Be Your Own Brand Manager" Plan focused on the unique benefits that position them apart from the competition

  • Craft and deliver a Personal Brand Statement to sell themselves and network with confidence

  • Understand how to evangelize their accomplishments in smart, meaningful ways that advance their mission

Anchor 3

Business Skills 

Fearless Sales: Pitch To Win--Sales Communications and Coaching for Growth

Intended Audience: Sales, Business Development & Client Service professionals

Did you know that one out of four people suffers from the fear of public speaking? Even if your team is composed of fearless speakers, everyone on the front lines can benefit from learning how to polish their delivery, position your offering for success and project the confidence, power, and charisma that wins business every single time.  This workshop moves beyond the basics of verbal and non-verbal delivery training to help your team nail WHAT to say and HOW to say it.  Our Fearless Five Fundamentals method focuses on Strategy, Content, Delivery, Confidence, and Connections, so your team is prepared to tackle the next big pitch.  This signature program can integrate 1:1 coaching to supplement group training; every participant and his/her manager receives a Personal Development Plan so leaders understand how to effectively coach team members moving forward.

Attendees will:​

  • Develop verbal and non-verbal skills to engage through storytelling, metaphors, and imagery 

  • Represent your brand with renewed confidence and build a reputation for your business

  • Lead by listening to develop valuable emotional connections

  • Tap into their ‘Confidence Champions’ to sell with conviction

  • Proactively plan to captivate their audience from the moment they walk in the door through their follow-up email

Learn more about Wet Cement's signature Pitch to Win program here.

Fearless Negotiations: How to Prepare and Position Your Ask to Achieve Your Goals

Intended Audience: General 

Does ‘negotiation’ sound like a dirty word to you?  Does it make you anxious because you equate negotiating with haggling over a used car or flea market find? Have you convinced yourself you lack the skills to drive a negotiation, so you hesitate to make or accept an offer? If these questions resonate with you or your team, then this workshop can provide the strategies needed to confidently strike a deal in your best interests. Our in-depth curriculum is based on academic research, our own proprietary data and decades of experience negotiating complex, eight-figure deals.  Our 12-point Negotiation Plan empowers you to develop and deploy an insight-driven approach to maximize value and relationships, whether you apply them to contract negotiations, promotions, organizational needs or your personal life.  We address psychological barriers along with the art and science of negotiation, so you leave with fundamental skills to fearlessly pursue your desired outcome.  

Attendees will:

  • Understand their numbers before the negotiation to assess reciprocal value and gain control 

  • Frame the conversation and concessions to maximize their outcome

  • Learn how to adapt a win-win mindset where both parties achieve their objectives

  • Craft a plan to build long-term, positive relationships that increase trust and credibility


New Manager Playbook Program

Intended Audience: New Managers 

Companies that thrive through adversity recognize that middle managers are responsible for some of the most mission critical activities within the organization--attracting and retaining talent, driving results, and creating an inclusive culture.  These leaders translate your company's vision and mission into actionable goals that ensure success and accountability.  Research shows most companies invest little in developing managers' skills and mindset, even though creating a common 'playbook' with a shared language and approaches returns exponential rewards.  This comprehensive 6-part program focused on our core fundamentals facilitates building a team of empowering, empathetic and inclusive managers.  


Attendees learn:

  1. Confidence:  How to step into their new role and establish their leadership style while understanding and overcoming Impostor Syndrome in their team and themselves. 

  2. Communication:  What it means to communicate like a modern leader and how to coach their direct reports while holding them accountable.  We review how to manage team meetings and interruptions to create a psychologically safe environment where all voices are heard. 

  3. Control:  How to take control of Performance Management, from setting strategy and expectations to developing Individual Development Plans to support career growth.  We tackle time management and proactive prioritization for themselves and their direct reports plus maximizing the impact and efficiency of 1:1s and team meetings.

  4. Connections: How to build a strategic network to accelerate growth for themselves and their team.  We address personal brand building and thought leadership internally and externally.  The material also focuses on building a pipeline to attract, retain and cultivate high-performing talent.

  5. Courage: Methods to courageously deliver direct and valuable feedback while effectively managing up and across the organization.  They'll learn how to delegate and advocate for their team's needs. 

  6. Culture: We review different approaches to cultivating talent while fostering culture and collaboration, including team-building activities, recognizing and celebrating success, and helping employees find purpose and meaning in their work.


Contact us for the complete course outline and to discuss how we can tailor the program specifically for new managers (especially those with three years or less of managing direct reports).  


The Confident Communicator: How to Speak and Present with Power 

Intended Audience: General

The most effective, engaging communicators are masters of presence, message and delivery. This workshop develops those skills by exploring fundamental communication pitfalls and methods that help you find your voice and project it with fearlessness.  We start with mindset and confidence; by identifying the five core Impostor Syndrome competence types—the Perfectionist, the Rugged Individualist, the Expert, the Superhero and the Natural Genius—participants will understand how their own type impacts their perspective and communication style. With a stronger sense of self, attendees can then focus on their delivery. We’ll dig into the “Seven Deadly Speaking Sins” and common vocal trends to avoid, so attendees learn new techniques to elevate their message.  


Attendees will leave with:

  • Mindset and visualization techniques that build confidence for future communications 

  • Awareness of Impostor Syndrome competence types and techniques to overcome challenges 

  • Knowledge of the latest vocal trends and common “Speaking Sins” that negatively affect delivery

  • Strategies to improve verbal and non-verbal communication  

Business Storytelling: How to Transform Data into Stories to Persuade and Influence

Intended Audience: General

Crafting and delivering a compelling brand story is a necessary skill for today's leaders. Informed by experience in journalism, sales and marketing, our proven methodology integrates the science of storytelling with the emotion of the “Hero’s Journey.” Attendees will learn how the elements of a great story contribute to persuading, influencing and building long-term relationships of trust. This group training can be customized to address your business and growth goals. Collaborative exercises connect business objectives with prospects’ motivational drivers to create a sense of urgency. We train your team to handle objections, prepare thought-provoking questions that tailor their pitch to customer needs and priorities, and position your offering as the ideal solution to close the deal.


Attendees will leave with:

  • The ability to bring data to life to drive emotion through metaphors, analogies and imagery

  • Strategies to build a memorable story that generates new business, upsells and cross-sells clients

  • Methods to build a Questioning Strategy to uncover valuable client insights and needs

  • Confidence to sell with conviction and convert prospects into customers

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